SEO - On-Page Optimization
On-Page Optimization refers to the content you place on your web page,
- Heading Tags
- Keywords and Keyword Density
- Relevant content
- Embedded Videos
- Meta Tags
A major factor of On-Page Optimization is that it is what the searcher is looking for.
Google tracks how long the searcher stays on your page.
If they visit and immediately hit the Back Button, Google realizes that the page is not that good for that search term.